| KEY FEATURES - Built in four phases
- Spectacular, ultra-modern, fan-friendly
- Continuity between our Arena,
Athletic Center and stadium - Architectural sports masterpiece
- Bowled-in west endzone
- New capacity - 53,000
- Can be increased to 73,000
KEY BENEFITS: FOOTBALL - Sold out home field advantage
- Student-athlete recruiting
- Attracting coaches/faculty/staff
- Scheduling
- Alumni involvement/ticket sales (2004 Season Ticked Record – 38,000)
KEY BENEFITS: VARSITY SPORTS - Funds all Cowboy/Cowgirl varsity sports
- Football drives over 55% of athletic revenue
- Positions OSU among top in Big 12
- Benefits fundraising efforts
KEY BENEFITS: UNIVERSITY - Impacts the entire University climate
- OSU has its highest enrollment in 13 years following 1995 trip to Final Four
- Builds University image
- Creates additional revenue streams
- club seats, suites, sponsorships, naming rights, ticket sales, food and beverage dollars, etc.
(First game with new south side - OSU vs. Tulsa - resulted in $60k revenue increase in food and beverage sales.) KEY BENEFITS: FANS - Greatly improves restrooms
- Greatly improves commissary service
- Greatly improves traffic flow
- Club/suites provide fans with upscale offerings and sports-themed restaurants
- New, convenient and comfortable fan amenities
- New Retail Store
- New Fan Assistance Center
- Great Game Day experience
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