Cowgirl Softball’s Edwards Selected for NCAA x Meta NIL Empower Program

STILLWATER – Oklahoma State Softball's Tallen Edwards was selected to be part of the NCAA x Meta NIL Empower Program for the spring 2025 cohort, it was announced today.

Hosted by the NCAA and Meta, this three-month program aims to help NCAA women student-athletes enhance their name, image and likeness opportunities and prepare for life beyond sports. The NCAA x Meta NIL Empower Program is a unique initiative that helps selected studentathletes bridge the gap between college sports and professional opportunities. During this program, participants will have the opportunity to gain knowledge from Meta product experts, network with peers and industry professionals, and learn about financial literacy from former student-athletes and industry experts.

Select athletes, as a result of participation, may receive:

1:1 Meta support.
Priority for Meta editorial and product marketing opportunities.
Exclusive access to NCAA events and career development opportunities.

Each program's cohort includes 50 women selected from more than 1,100 applicants. Athletes are chosen by Meta based on a set of criteria, including diversity across sports and divisions, current social media presence, and reasons for joining the program.

Former participants have experienced significant success during the program. The fall cohort gained over 13 million Instagram reel plays and 100,000 new followers during the three-month program.

Visit the NCAA x Meta NIL Empower Program page to learn more.

For season-long coverage of Oklahoma State Softball, visit okstate.com and follow @cowgirlsb on X and @osusoftball on Instagram.

Oklahoma State University Athletics

Cowgirl Softball’s Edwards Selected for NCAA x Meta NIL Empower Program

Players Mentioned

Tallen Edwards

Related Videos