OSU, OU announce OKC game and new Bedlam Series title sponsor

Oklahoma State and Oklahoma announced a new title sponsor for the Bedlam Rivalry Series as well as details for their non-conference men's basketball matchup at Oklahoma City's Paycom Center on Saturday, Dec. 14.

Tickets are on sale now. Follow this link or contact the OSU Ticket Office at 877-ALL-4OSU for more information or to purchase.

The people of Oklahoma Oil and Natural Gas will serve as the new official title sponsor of the Bedlam Rivalry Series, an annual competition that highlights the competitive spirit between the Cowboys and Sooners across a wide range of sports.

"The people of Oklahoma Oil and Natural Gas are dedicated to supporting our state, including the continuation of the historic rivalry games between two of our most cherished universities," said OERB Executive Director Mindy Stitt. "We are proud to leverage the collective strength of Oklahoma's largest industry to support OU and OSU and continue our commitment to education."

The Oklahoma Oil and Natural Gas industry is investing in the state and local communities at record levels, contributing more than $2.9 billion in total taxes and more than $800 million directly to education last year. Oil and natural gas remains the largest industry in Oklahoma, playing a significant role in employment, household earnings and state GDP. The industry's mission is to empower unlimited opportunities for all Oklahomans by providing funding for education, investing in communities and restoring land.

While Oklahoma State and Oklahoma have been in competition for more than 100 years, the all-sports Bedlam Series did not come into existence until the 1999-2000 academic year. Oklahoma State holds a 13-11-1 advantage in the series.

"OSU fans take great pride in the success we've had in the Bedlam rivalry. Although we know Bedlam will look different moving forward, we are excited for this game in the Paycom Center and are grateful for the people of Oklahoma Oil and Natural Gas for their support of the series." OSU Athletic Director Chad Weiberg said.

This exclusive sponsorship will enhance the visibility and excitement of the rivalry across men's and women's sports, fostering a renewed sense of anticipation and engagement among fans. The Oklahoma Energy Resources Board will receive rights to Bedlam Series, Oklahoma State University and University of Oklahoma intellectual property, participate in season-long fan engagement opportunities, receive exposure through TV and radio broadcasts, as well as in-venue signage, and will be featured in storytelling social media content, among other assets.

Cowboy Sports Properties and Sooner Sports Properties, the locally based teams of Learfield — the media and technology company powering college sports — are the exclusive multimedia rights holders for Oklahoma State University Athletics and the University of Oklahoma Athletics, respectively, and handle all sponsorships and in-venue signage and advertising on behalf of the Cowboys and Sooners.

About the OERB
The OERB is governed by an unpaid 21-member board representing the people of Oklahoma Oil and Natural Gas. It is funded by more than 2,500 producers and thousands of royalty owners across Oklahoma through a voluntary one-tenth of 1 percent assessment on oil and natural gas production. Since 1993, the agency's purpose is to conduct environmental restoration of abandoned well sites and to support education in Oklahoma.

About Oklahoma State
With 53 NCAA team titles, 198 NCAA individual titles, 339 team conference titles and more than 1,400 All-Americans in its history, Oklahoma State ranks among the most successful athletic departments in the nation.

Oklahoma State University Athletics

OSU, OU announce OKC game and new Bedlam Series title sponsor

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