Oklahoma State University Athletics
Name, Image, & Likeness
The NCAA’s policy on Name, Image & Likeness (NIL) means a world of new opportunities for collegiate student-athletes. Oklahoma State has emerged as a leader in this new frontier, and we strive to give OSU student-athletes the tools to succeed.
"Here at Oklahoma State, there's nothing more important to us than the student-athlete experience," said Athletic Director Chad Weiberg. "We’re excited to bring the best tools in NIL education and opportunities to the Cowboys and Cowgirls, because our goal will always be to remain on the cutting edge both in NIL as well as on the field of play."
What do OSU student-athletes need to know about NIL?
- You can earn compensation for NIL activities, which include things like product endorsements, private lessons, autograph signings, promotional appearances or starting your own business. The payment for these NIL activities should be at fair market value.
- Pay-for-play is not allowed, and the NIL activity can’t be a part of a recruiting inducement. See OSU’s full NIL policies or contact the OSU Office of Athletics Compliance for more details on this, because we wouldn’t want you to jeopardize your eligibility over an NIL activity.
- You may use Oklahoma State marks and logos during NIL activities after those rights have been secured through the OSU Department of Licensing. Reach out to Kurtis Mason (Kurtis.Mason@okstate.edu) for more information.
- NIL activities involving a product or service that conflicts with NCAA legislation (gambling, banned substances, ect.), that reflects negatively on OSU or that conflicts with one of OSU’s team contracts is not allowed. Also, you’ll be asked to stay away from NIL activities during team activities and functions.
- Recording your NIL activities in the INFLCR Exchange is quick and easy. Just click the blue bar that says “Report New Transaction” and fill out the pop-up form. Recording each activity as early as possible allows the OSU Office of Athletics Compliance to ensure that your NIL activity is within NCAA and OSU policies and that your eligibility isn’t being jeopardized.
Oklahoma State also has several NIL resources available for student-athletes
OSU Elite powered by INFLCR app
- Thanks to our network of designers and photographers, OSU is among the national leaders in photo, video and graphic design content delivered to our student-athletes, and we manage it all through OSU Elite Powered by INFLCR
- The goal of OSU Elite is to help you tell the story of your time here at OSU while building your brand
- The INFLCR Storyteller Playbook is a vault of info on marketing and business in the NIL space
- Easily report NIL transactions within three clicks
- INFLCR Exchange connects OSU student-athletes with money-making apps, including …
- Cameo (custom videos for fans)
- Open Sponsorship (connects brands with athletes)
- Blue Wire (launch your own podcast)
- Coach Up (start your own camps and private lessons)
- Sideline Swap (sell equipment to your fans)
- Gameplan (career planning) and many more
- Click Here to watch a video about our NIL program - OSU Elite.
The Brand Squad / OSU Spears School of Business
- The Brand Squad is an official OSU student group made up of the top Spears School marketing and business students that have made themselves available free of charge to assisting student-athletes in their NIL marketing, branding and entrepreneurial activities
- Dr. Maribeth Kuzmeski is leading the efforts to help OSU student-athletes with brand building and marketing
- OSU Athletics has partnered with the OSU Spears School of Business to offer two one-hour classes to equip student-athletes
- Need a free consultation with the Brand Squad? Just email brandsquad@okstate.edu
Oklahoma State Logo Usage
- Athletic Department policy allows OSU student-athletes to use Oklahoma State marks in NIL activities involving an institutional partner
The Brandr Group (TBG)
- Group licensing for student-athletes
- Co-branded merchandise, jerseys, video games, and more
- Discussing education opportunities through Altius
Catapult Licensing
- Catapult is a program that allows OSU Athletics representatives to clip live television broadcasts
- Those clips can be used on OSU Athletics social media channels and/or delivered to student-athletes through the INFLCR app
- Student-athletes can use these clips in brand building, but not in NIL activities at this time
Recur NFTs
- Recur designs and develops branded experiences for fans to buy, collect and re-sell as NFTs
- NFTs (Non-Fungible Tokens) can be digital art, photos, video, collectibles, games or music that are sold to collectors
- NFTs are tracked on blockchains to provide the owner with a proof of ownership
