Oklahoma State expands NIL offerings with Athletes Thread partnership

Photo by: Oklahoma State University

Oklahoma State expands NIL offerings with Athletes Thread partnership

February 29, 2024 | General

STILLWATER – Oklahoma State fans can purchase student-athlete-specific merchandise that includes official OSU logos and marks, thanks to OSU's new partnership with Athletes Thread.

Cowboy and Cowgirl student-athletes will have their own personalized online merchandise stores with officially licensed products featuring their name and jersey number. Offerings include t-shirts, long sleeves, hoodies, sweatshirts, bomber jackets, mugs, fashion shorts and hats.

As part of the partnership, Athletes Thread will work closely with OSU student-athletes on individual designs. Among the initial designs are custom caricatures of Daton Fix (wrestling), Alan Bowman (football) and Claire Timm (softball).

Fans can initially purchase the merchandise at athletesthread.com and brandsquad-osu.com, with the potential for additional retailers coming soon.